A website rarely fails loudly. It just quietly turns people away, day after day, while you’re none the wiser. Here are the seven leaks we see most often.
- It’s slow. If it takes more than a few seconds on a phone, half your visitors have already gone.
- It’s a fiddle on mobile. Most of your customers are on a phone; if they have to pinch and zoom, they leave.
- Your phone number or booking isn’t the first thing they see. Make people hunt and they won’t.
- It’s out of date — old menu, wrong hours, last year’s prices. Nothing erodes trust faster.
- There are no photographs of your actual work, or the ones there are look like phone snaps.
- It doesn’t turn up on Google when someone searches your trade and your town.
- It hasn’t been touched in years, and looks it. People judge the business by the shopfront.
The thing they have in common
None of these make your website look “broken”. That’s exactly why they’re dangerous — you keep paying for a shopfront that’s politely showing people the door, and the loss never appears on any invoice.
The most expensive website is the cheap one that quietly costs you a customer a day.
Recognise three or more? It’s almost certainly costing you more than a new site would.
While you’re here