Independent homeware boutique, Ludlow, Shropshire
Marsh & Reed
Marsh & Reed is the kind of shop you discover on a weekend away and think about for months. The problem was exactly that: people thought about it, but had no way to buy from it once they’d driven home.
Homeware, considered.
Independent · Ludlow, Shropshire
Shop the collectionFilament table lamp
£180
Stoneware carafe
£42
Lambswool throw
£95
Beeswax candle, pair
£24
Linen apron
£38
Olivewood board
£56
Our story
Twelve years on the same Ludlow corner, championing makers we’d gladly live with ourselves — and now, finally, posting them anywhere in Britain.
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MARSH & REED
14 Broad Street, Ludlow SY8 · Open Tue–Sat
The delivered site — scroll to explore
The brief
Beautiful stock, slow turnover, and painfully quiet winters. There was no way to browse or buy online, and the shop’s lovely identity didn’t exist anywhere on the internet. Every visitor who left town was a sale lost.
Our approach
- ✦Translated the shop’s calm, editorial feel into a site that breathes the same way.
- ✦Photographed a launch range properly — stock that looks as considered on a phone as on the shelf.
- ✦Set up click-and-collect for locals and careful delivery for everyone else.
- ✦Kept it effortless to run, so the owner spends her time choosing stock, not fighting software.
What we built
- A quietly elegant online shop with a proper product gallery
- Click-and-collect plus nationwide delivery
- A “Stories” section for stockists and makers
- Secure payments and simple stock management
The results
£3.2k
online orders, first month
3
counties now ordering regularly
+27%
in-store footfall from discovery online
“I sold a £180 lamp to someone in Edinburgh on a Tuesday. We don’t deliver to Edinburgh — they drove down for a weekend because of the website. It pays for itself and then some.”